Bob Lefsetz's latest letter is a good one. At least I think it is. I'll add a link to the whole thing, but I'm gonna talk about one point in particular:
We live in a country where no one can admit they’re wrong. If you’re not willing to question every choice, do it differently next time, you’re never going to make it. Three years ago, almost everything I’ve said above would be different. You could go viral by your lonesome, social networking worked. But times change. You once used your aforementioned BlackBerry and were thrilled to get your e-mail on the run, now it’s all about apps. People hate change, but those who are willing to do so win. Kind of like in Silicon Valley, where it’s called “the Pivot.” Your original idea didn’t work, so you take the core and go in a different direction. You might think you’re a rocker, but truly you might be a country artist. You might think you’re a singer, but you might really be a songwriter, or a producer.
Unfortunately he's pretty spot on about Americans not being able to admit when we're wrong. I like to think I know when I'm wrong. I don't always act on it when I should, but I've gotten better at that end of things too.
Pivoting is something that musicians often (myself included - my former self) overlook out of pride. "I said I was gonna do X so I'm gonna do it!" I admire the determination but sometimes there's a better route than the original plan. I have learned that. I have learned that the hard way.
So don't be afraid to pivot. The essence of your product, often times, is you. So just do you, and realize that it might take a few tries to get it right.
Merry Christmas, everyone! I've got a song for you all in the next post (it's not a Christmas song).